Why should radio or any media brand tether itself to one media type or another? The same guy whose video makes us laugh, often drops hilarious tweets, or uploads a podcast.
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And increasingly, they don’t care if that brand is a Swede who plays video games, a standup comedian, an extreme sports brand, a scripted serial drama, a podcast, or their favorite morning show. Their loyalty isn’t to a “channel” or “station ” it’s to a brand that provides them with the stuff they like. These users don’t distinguish between “TV time” and “radio time.” It’s just time to be filled with the media content (and media brands) that speak to them.
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Now that group is aging into the living room and they’re not interested in taking a step backward in their media consumption experience just because they bought a couch.” Emmis' “Where Hip-Hop Lives” app on Apple TV
As more and more people “ cut the cord” by eliminating cable and satellite TV, they become accustomed to an a la carte model of content consumption that opens up huge opportunities for smart media companies and great brands.Ĭhris Young of TechCrunch recently wrote, “Millennial viewers barely distinguish between YouTube, TV, social networks and video messaging. The other more important shift is in consumer behavior. Why shouldn’t broadcast radio be there?ĥ Podcasts Ideas for Radio Broadcasters How can your radio station get started in podcasting? Watch our webinar for ideas. Most already have Pandora natively installed, and obviously Apple TV comes equipped with Apple Music. At the same time, these new connective devices and home theater audio systems like Sonos and Bose have proliferated. Radio listening in the home has declined as those old “stereo systems” that us Xers and Boomers put together back in college have disappeared. That may sound far-fetched, but these new devices, including not just Apple TV, but also Google’s Chromecast, Roku, and other smart TVs, give radio an opportunity to reclaim an important listening environment: the home. But with the rollout of Apple TV, maybe it’s time to start thinking about “Radio on the TV!” In addition to enjoying their music, I was always a fan of their odd name. One of my favorite bands is TV on the Radio. One of the brightest lights this holiday season will be smart TVs, and Bob opines about radio’s amazing opportunity to reclaim the living room, den, and perhaps the entire house. When you say “Happy Holidays” to his staffers, you might hear the response “App Everywhere” because that’s where their thoughts are running as we head into the guessing game of what’s under the tree or in those stockings. His team of developers and marketers has focused on new places where apps can be accessed and enjoyed – beyond smartphones and tablets. We addressed some of these challenges in yesterday’s post, “…And Distribution Is Queen.” Bob Kernen, COO of jācapps, is all about new pathways for radio station content creators. As we rush headlong into another holiday season of gift giving – with an emphasis on gadgets and electronics – radio finds itself in the challenging position of having to rethink content and distribution models.